Energy Drinks’ Bad Effect to Musicians (part 2)

Alternative Health

Energy Drinks’ Bad Effect to Musicians (part 2)

Previous

Contents

Next

**Fritz Eugene**

Researchers point out that marketing campaigns often evoke music in their names, sponsor music tours and incorporate music-related logos in their brands in order to target this niche market.

Underlying messages also carry themes like rebellion, risk taking and illegal drug use, points out, giving energy drinks a special appeal for musicians that scored high on the personality trait of sensation-seeking individual.

This spring, American rapper Snoop Dogg's alcoholic energy drink, Blast by Colt 45, for instance, was not allowed by 15 US states and identified it to be a binge in a can that glamorized heavy drinking and targeted underage Americans. The 23.5-ounce (700 ml) can has 12 percent alcohol which is equivalent to the alcohol content of an entire six-pack of American beer.

"Rockstar" is the second most popular energy drink in the US, after Red Bull, and is marketed to those who live an active and exhausting lifestyles from the athletes to rock stars, etc. Other music-inspired brands include Loud Energy Drink, Rock On, and Pimp Juice, the latter of which is owned by rapper Nelly.

In another study due to be published in the July issue of Alcoholism: Clinical & Experimental Research, researchers discovered that energy drinks mixed with alcohol makes an individual more impulsive more than drinking alcohol along which could turn to more riskier behavior.

You can talk about... Energy Drinks’ Bad Effect to Musicians (part 2)

Tags: • alcoholism • personality • rebellion • musicians • bad effect • energy drinks •

• Energy Drinks? Bad Effect to Musicians (part 1) (energy drinks)

Previous

Contents

Next

Privacy & DMCA Policy -- Sitemap
energy drinks Energy Drinks’ Bad Effect to Musicians (part 2)